Certified LEADER Program

You need more than leadership attributes
to succeed - let's develop your skills.

Register to become a Certified LEADER

Two classes each year, classes are open enrollment until they are full. Next class starts July 9th, 2018.

Leaders define culture and the success at your company

You and/or others in management roles at your company may have leadership attributes, but what you really need are managers with leadership SKILLS.  There is a huge, painful difference and it costs your company hundreds of thousands of dollars annually per untrained leader. 

Too often people are promoted into management primarily because they are top performers who demonstrate responsibility to achieve results.  The problem is they are never systematically developed into a leader, just appointed to be one.  Achieving results as an individual is very different from accomplishing significant, consistent results through others.

Your leaders are the role models for your company culture, catalysts for employee engagement, and the #1 reason employees stay with your firm.  Companies often certify, train, and/or coach individuals to improve their skills.  This is good because it helps one person, but when you train an executive, manager, and team leader it impacts the lives of everyone reporting to them.

Today your most important career asset is your leadership skills.   To compete in today's crowded marketplace you must move beyond being an "okay" manager to becoming a powerfully effective leader.

Alan Lawson

Service Delivery Manager, PICS ITech

I found that learning how to communicate with people through physical queues, good cop bad cop, delegation, accountability, and Sincere Gratitude gave me the most value.

As a very introverted person, I found this course invaluable towards guiding me through the maze of questions involving social interaction, engaging people, and learning the ins and outs of management. I highly recommend this course to everyone because I know that every person can find the value and be a 3Strand Leader.

Become a Certified LEADER

Our Certified LEADER Program develops your skills through weekly training to expand your knowledge and coaching to hold you accountable as you become an effective manager.  One week you learn.  The next week you get coached with accountability to grow.

The Certified LEADER program is taught and coached by David Russell and the MANAGEtoWIN team.  David is often referred to as the "Leadership Guy."  He is a 44 year business veteran who helps entrepreneurs become as systematic with people as they are in their core business skills (sales, technical services, operations...).  Each semester fills-up quickly, so sign-up now before space runs out!

What’s involved?

Becoming an effective leader is not like turning on a light bulb - it does not happen instantly.  This process takes time for you develop new habits.  The Certified LEADER program is approximately 6 months of training and coaching to help you develop new habits while you keep up with your workload.

  • Six (6) months of coaching & training to help you develop new leadership habits
  • One (1) MANAGEtoWIN Talent Assessment report confirming your core work behaviors, motivators, and skills
  • An initial assessment of your leadership strengths and weaknesses
  • An individual Certified Leader Plan for you to:
    • Learn skills that build upon your strengths and remove your weaknesses
    • Improve specific work relationships
    • Pilot new habits and systems to be the best leader you can be
    • Define clear, measurable goals to confirm your progress
    • Establish mutual accountability between you and Dave, your coach
  • A Kick-Off call that aligns your certification work specifically to your needs
  • Twelve (12) one-on-one coaching sessions with David or one of our seasoned coaches
  • Twelve (12) Group training sessions
  • A Certification test and certificate to confirm you are a Certified Leader
  • Certified Leader logo for use on your busines cards, LinkedIn profile, etc...
  • A final coaching call to confirm what you have learned and how to best apply your strengths moving forward

Benefits for sponsoring bosses/company owners

Your company as a whole receives value from the Certified Leader Program. Sign up your managers! we engage your boss/leadership team to confirm the work we do meets their expectations and reinforces your career path. They recieve:

  • The opportunity to request specific skills be taught to your manager(s) in the program
  • Copy of the MANAGEtoWIN TriMetrix DNA Talent Assessment report confirming your participating managers’ core work behaviors, motivators, and skills
  • Report on your managers’ initial leadership strengths and weaknesses
  • Draft of your managers’ Certified LEADER Plan for comment and approval
  • Email updates of your managers’ progress
  • Report on your managers’ leadership strengths and weaknesses at the Program’s close
  • Certified LEADER logo for use on company content about your certified manager(s)

You will have the opportunity to request specific skills be taught, review their talent assessment, receive a report on each trainee's strengths and weaknesses, and stay updated on their progress in the program.


The MANAGEtoWIN Certified Leader Program is 6 months of group training, plus 1:1 coaching and accountability for you to develop new habits while you keep up with your workload. There are two (2) classes each year, and space is limited to 10 people per class.

Individual - $1,000 per month ($6,000 total)

The time commitment per participant is 1-2 hours weekly.

Additional Participants - discounts available, contact us for pricing

Sign up for the 2018 Summer Class that begins the week of July 9th!

Register to become a Certified LEADER

Space is limited. Your credit card is charged a $1,000 deposit for the first month's fee. Monthly fees occur on the same day of the month as the first day of training (i.e. the 8th). If you would like to pay by check or in advance then please contact us. No refunds. Students are accepted on a first-come, first-serve basis. We reserve the right to turn down any applicants if we feel they are not a good candidate for the program.



The Certified Leader course taught me to understand my team and how they work and communicate and how I can be the enabler towards a more productive and efficient work space by listening to my team, our clients and the future that we are all rushing into headlong. I feel more prepared for what is coming and how to handle crises with a level head and a path forward while also providing my team the tools they need to help us all to not only survive crises but create opportunities.

Sandeep Nair, Service Manager, Solarus Technologies


It (Certified LEADER) has helped me communicate with my employees and coach them to be more focused and productive. This class has produced results for me that are noticed by my superiors already. I have also used the 3 strands to coach other supervisors and managers.

One of the first things I learned was to speak more succinctly, which has also been noticed by my peers and myself. Less wasted time.

Rory Vail, Technical Coordinator, DenaliTEK


The certified leader program was a great help for myself and for my team, we were provided with useful tools and practices that we were able benefit from immediately.

Chris Clynes, Field Services Manager, Vertikal6


You, David, have really inspired me these past 6 months. I carry your leadership framework, your robust educational ingredients, and personal comments in my memory. I ask myself “what would David do?” when working with business colleagues, or family for that matter... Thank YOU for everything. It’s been a pleasure working with you...

Adrian Gonzales, COO, On Time Tech


I’ve worked with David Russell on a number of occasions prior to attending the Certified LEADER course. I had always found his information to be very insightful but the combination of one on one time with David and the group sessions provided a much more powerful experience then I had anticipated. I was able to identify my own areas of improvement and work with David to get results quickly. His strategies are the best!

Ralph Auriemmo, Director of Operations, ProviDyn


Dave gets to know you, so that he can tailor your goals to best suit you. I looked forward to our one-on-one calls because we worked together as a team, and he can relate to where you are, how you're doing, and to situations where you could have done better.

“I am a better leader because of this class.

Dan Goldstein, Help Desk Manager, Vertikal6


You can tell David spent a lot of time and careful consideration preparing this material. He is a very thoughtful individual who stands by what he says and is fluent in the subjects covered. The course itself is so vast that you will inevitably have to come back to different aspects because there is simply too much to implement or even digest. This course will give you the structure to be a fair and systematic leader for your employees. If you are serious about being a successful leader this is the course for you. I thought I knew a lot coming into this course but was shown week after week that what I knew was only a soft foundation. This course firms up your knowledge, skills, and ego in an attempt to mold you into the figure your employees need you to be for everyone to be winners.

Jake Alt, Service Manager, aCOUPLEofGURUS


After completing the Certified LEADER program I feel much more confident and prepared to tackle many of the challenges I face on a day-to-day basis from the operational side of our MSP. David's content and delivery was very easy to follow and comprehensive. I definitely feel like I'm walking away a better leader than when I began!

Sarah Gedney, VP of Operations, IRIS Solutions


Dave, his employees, and his Certified LEADER program are the best. Period. Dave communicates extremely well and he doesn't leave any wiggle or assumption room in letting you know exactly what to expect from his course. He provides SO much extra assistance outside of the classroom and his staff respond professionally and timely. I feel so much more prepared as a leader in my organization now, my time is mine again, and I've been able to pass on many of the wonderful lessons I've learned.

Darren German, Service Manager, NUMA Networks


 These are just a few of the people who have benefited greatly from the Certified Leader Program.

Contact us today if you would like more information.



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