About Us

We believe our mission is to help rid the world of "bad" bosses using management tools and mentorship. When we help one person manage their people and priorities more effectively it not only improves results on the job, but they go home after each work day a happier person. This joy and feeling of self-worth makes them a better spouse, parent, family member, friend and community member. We help one person at a time achieve their career objectives in the hopes of making the world a better place. This is why we developed MANAGEtoWIN.

We are a small business with big dreams. We value honor and stewardship. We believe our people are our most important asset. We strive for excellence and we are passionate about our work. We believe any business can succeed because every business involves people at its core. MANAGEtoWIN was developed to cost effectively support companies with 10 employees or those with 10,000 or more employees because we believe every company needs to manage to win. We want to be the best leadership investment our clients ever make.

We are located in the San Francisco bay area.

CEO Dave Russell

Meet the Other Dave or Another Dave… a zealot for leaders to be responsible for results, systematic in engaging Employees and Clients, and passionate about developing an awesome company culture.

Funny, engaging, challenging… Dave Russell is often referred to as the “People Guy” for IT entrepreneurs. Are you looking for a game changer? Attend one of his workshops or presentations and you'll find motivation to become a better leader. He has 37 years’ business experience, mostly as a 32 year veteran of the computer channel who has been a reseller, systems builder, vendor, and founder of an HP-funded venture that hosted 1,800 online stores. Today he splits his time between consulting, writing, and being an active computer channel vendor through MANAGEtoWIN software.

His fifth book, The Company Culture Challenge, builds upon his earlier effort, Success With People, a twelve-step program for leaders addicted to poor management habits. His goal is to introduce and train 10,000 leaders on his LEADERSHIP Essentials system by the close of 2020 to better engage your company’s greatest assets – your employees – so your organization competes more effectively in today’s challenging economic times.

Dave lives in Novato, California with his wife of 37 years, plus a sibling group of four young adopted children. They also have three wonderful biological children who are grownups and out on their own, two special granddaughters, and a young man who lives with his biological sisters out of state. Eight is enough!

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